Its Gonna Be Celebrity X-Factor vs Big Brother

It could be the reality TV battle of the year.

According to The Daily Snack, ITV bosses are planning to start Celebrity X-Factor on Monday May 29th - the same week as Big Brother 7 begins on Channel 4 which will be 3 days in by then.

An unnamed source reckons its a blatant attempt to sabotage Big Brother's glory - the beginning is crucial for the audience to get a feel for the contestants.

Ultimately, its just a bloody pain - but then again, thats what Sky Plus is all about